A Major information campaign in Greenland concerning sustainable use of wildlife
Tusagassiivik will initiate an intensive information campaign concerning sustainable use of wildlife in Greenland. The purpose of the campaign is to disseminate information about the implications of not using wildlife in a sustainable way.
Tussagassiivik shall apply for funding that will enable us to employ a campaign manager and a research person to organise the campaign in collaboration with Tusagassiivik. The campaign will be implemented in close collaboration with KNAPK, APK, ICC, Great Greenland, Greenland Tourism, Greenlandair, Greenland Resources, Royal Greenland, Polar Seafood and all other parties that may have interests in this project.
Relevant material will be prepared and made available in connection with the campaign, including:
- TV spots
- Radio spots
- Posters, brochures
- Background information programmes for KNR and local radio stations
- Background information programmes for KNR TV and local television stations
In addition the following activities will be arranged:
- Courses for decision-makers and administrators
- Debate programmes on radio and TV
- Public meetings in local assembly halls
- Lectures at schools and in associations
The campaign must appeal to people¿s emotions and must include specific examples of individual citizens¿ attitudes to wildlife. It must make it clear how the current use of wildlife creates problems for various segments of the population, just as its negative impact on Greenland¿s revenue potential must be highlighted. It must not be a campaign that increases the gap between experts on one side and hunters and fishermen on the other side.
Concurrent with the campaign we must provide information about the various initiatives in international media. We are not going to paint a rosy picture of Greenland but intend to provide factual and objective information so as to give the rest of the world a multi-facetted impression of Greenland and of the initiatives we are taking to solve the problems. We will set the framework for public debate ourselves and will do so on a specific, nuanced basis.
Proposal for the preparation of a general report concerning all problems relating to the use of wildlife, and a specific action plan that aims at ensuring sustainable use of wildlife
We suggest that a report concerning all problems related to the use of wildlife be prepared as soon as possible. This report must include details about all matters relating to finances, subsidies, alternative business opportunities, rules and regulations, as well as attitudes that are currently hindering sustainable use of wildlife.
The report must result in the formulation of a specific action plan, which is to pave the way for sustainable use of wildlife both in the short and the long term. The preparation and implementation of such an action plan are also preconditions for our credibility when we talk about sustainable use in international fora.
Further progress in relation to this initiative will require close collaboration between a number of ministries, the two most important obviously being the Ministry of Fisheries, Hunting and Settlements and the Ministry of Environment and Nature. In addition it will be necessary to involve the Home Rule Secretariat, the Ministry of Economy, the Ministry of Social Affairs and Employment and the Ministry of Culture, Education, Ecclesiastical Affairs and Research in order to develop all-encompassing solutions.
The preparation of the report and the action plan should be given high priority so that drafts can be submitted to the Home Rule cabinet by the end of this year.
A debate on sustainable development is scheduled to take place during the spring session of the Home Rule parliament.
© Proact 2002